Books

The Profit Zone: How Strategic Business Design Will Lead You To Tomorrow‘s
Profits by Adrian J. Slywotsky & David J. Morrison, with Bob Andelman

MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
by Rita Gunther McGrath and Ian C. MacMillan
Articles

"MillerCoors picks Madden as AOR,"
in Shopper Marketing, 10/09
http://poptimes.com/2009-10/#/1/

“Digital Color Transforms the Marketplace,”
by Erin Core in GraphicsArts Monthly, 8/04
http://www.graphicartsonline.com/article/CA446842.html

Press Releases

“Madden Using iGen3 for P-O-P Display Materials,”
in Binary Print .com 1/30/04
http://rcpg.typepad.com/binaryprint/2004/01/madden-using-ig.html
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